Table of Contents

Blue Ocean

The market is expressed as a blue or red ocean.

An AMMERSE Set can be created after brainstorming what the two oceans mean in your context.

It is also possible to expand or create multiple Sets from red ocean to blue ocean as a strategy or roadmap.

The most fundamental aspect of the blue ocean method is to pivot from one product execution strategy to another. You can facilitate this change by changing the systems values.


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Level 1

7 Principles: Agile, Minimal, Maintainable, Environmental, Reachable, Solvable, Extensible.

Level 2

The AMMERSE Set has weights assigned to 7 Principles. eg. “Enterprise Strategy”.

Level 3

AMMERSE Sets in a grouping that work together for a purpose. eg. Modes.

Level 3.1

You can extend AMMERSE by creating your own Sets and Frameworks.

Our goal is to enable business strategy, implementation and the reaching of objectives by giving you the tools to design your own methods. 

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